As it was reported by Refinery 29 , a live-panel discussion took place in Vogue Headquarters at Condé Nast Auditorium to determine the course of Sustainable fashion future, and its place in the industry.
Participants:
Jasmin Malik Chua, the managing editor at Ecouterre,
Helena Helmersson, global head of sustainability at H&M
Catarina Midby, Head of fashion and sustainability communications at H&M
Scott Mackinlay Hahn from Loomstate,
Bruno Pieters, founder of Honest By
Julie Gilhart , fashion consultant
Simon Collin ,dean at The New School for Design at Parsons
Brainstorming on some of the ideas suggested making sustainable practices work like taxes — mandatory and government-regulated.
Interactive customer-incentive programs, that hopefully would encourage consumers to bring old
clothes back to the store for “points, reinforce the idea of utilizing only sustainable fabrics and production
practices by fashion students, so that future designers are trained in sustainable clothing production. “People think a good price means a bad quality and also garment…we’ve started to measure this and have set internal goals in how to make customers more aware,” says Helmersson of H&M, a leader in Eco Fashion Industry. “We want to prove that it’s actually possible to make fashion more accessible and durable and make it...affordable.”
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