Sunday, April 7, 2013

Eco Friendly Clothing continues to be a focus for H&M

Eco Friendly  Clothing line by H&M:  
As reported  by  Fashion magazine , H&M has  launched   "Conscious Exclusive ". It includes a variety of partywear and accessories that promises to bring a touch of Hollywood glamour to the fast fashion chain by attracting eco conscious consumer  with affordable price tag. Just in time for prom and wedding season!
Like the rest of H&M’s Conscious Collection, the Conscious Exclusive line is made from sustainable material such as recycled polyester and organic cotton. According to H&M’s head of design Ann-Sofie Johansson, the inspiration behind the collection came from thinking about glamour and style in an environmentally conscious way. “For us at H&M, it’s natural to think about sustainability, and to have it at the heart of our work,” Johansson explained.
Clearly, they are doing just that. Standout pieces include a stunning floor length ombre gown, a bohemian off-white loose kimono, and a romantic white dress with an asymmetrical train and bird embroidery.
With so many beautiful pieces to choose from, this collection certainly does a lot to break the stereotype of sustainable fashion as being uncomfortable and unglamourous. Prices range from $19.95 – $399, making the collection an affordable way to invest in glam party attire for spring.

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