can bring any bag of used clothing into H&M and get a coupon for 15%
off their next purchase. The clothing can be from any brand, in any condition.
it or what condition they are in. However, at this time, we’re only accepting clothing – no shoes or jewelry. Customers are limited to 2 bags per day.” When the sales associates accept a bag, they tape it
up with special green tape to ensure that no one goes through the
bags looking for great finds. The bags are shipped to a sorting
facility where they are divided into 4 groups:
- Rewear: clothing that is good enough for reuse will be sold
- Reuse: textiles that can easily be converted can find a second life as cleaning cloths
- Recycle:some clothes will be broken down and repurposed into new textile fabrics
- Energy:clothing that can not be reused or repurposed will be burned to create energy.
Any revenue collected from these activities will be used to fund
H&M’s sustainability initiatives.
collection and recycling. I:CO is a company that provides the
infrastructure for clothing recycling initiatives provided by a
growing number of retailers. And it’s big business: the company
has 3,000 employees worldwide and currently processes around
500 tons of used items every day in 74 countries.
want to upcycle the materials they collect and even influence
the supply chain to increase the quantity of recycled materials
in new products.
plans on including more stores this year.
The North Face
I:CO and The Conservation Alliance to launch a new recycling
program designed to keep clothing out of landfills.
or unwanted clothing at participating The North Face stores,
regardless of condition or brand. Specially marked collection
bins have been placed in ten of the company’s retail stores,
including Chicago,New York and San Francisco locations.
redeemed for $10 off a purchase from one of the company’s stores.
with I:CO, a company that collects, sorts and recycles used
textiles and shoes. I:CO has previously partnered with PUMA,
Foot Locker, Adidas, Carhartt, Volcom and H&M.
where they are sorted, reused or recycled into raw materials,
including fibers for new clothing, carpet padding, stuffing for toys
and carpet padding, according to The North Face.
even further by providing our customers with an alternative end
for products they no longer want or need, keeping these items
from landfills and protecting our natural playgrounds,"
said Adam Mott, The North Face corporate sustainability manager.
landfills in 2010, according to the U.S. EPA. The production of
a single T-shirt consumes between 10,000 and 30,000 liters of
water and produces almost eight pounds of C02 emissions,
says I:CO on its website.
Only five to ten percent of these quantities are used or produced
during the recycling process, the company says.
All proceeds from the program will benefit The Conservation
Alliance, which helps fund community-based campaigns to protect wilderness
and recreation areas.
the industry's first "closed-loop" clothing line includes clothes,
footwear and accessories - all Cradle to Cradle Certified.
the company at the end of life.
When people return the clothes under PUMA's Bring Me Back Program,
they will either be recycled or composted depending on the material.
"We feel that we are responsible for the environmental impact
our products cause and this innovative concept in
sustainability is a first step towards our long-term vision
of using innovative materials and design concepts for PUMA
products that can be recycled in technical processes or composted
in biological cycles," says CEO Franz Koch.
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